Unlocking the true value of place.

We profile your audiences to define their demographics, lifestyle, and behaviours. Knowing customers on a deeper level allows us to identify experiences and consumer trends that will resonate with them to inform a compelling place vision, evolution, activation, or brand.

We measure the experiential factors that drive customer and tenant satisfaction and loyalty for places and benchmark this performance against the competition. These insights guide investment priorities to maximise return on investment through retention and return visitation.

We explore the competitive forces that influence places in the market and in the minds of customers. We translate these insights into a future vision and Place Value Proposition that can be tested with customers to position (or reposition) places for future growth.

Our Place Value Proposition framework provides strategic guidance for decision-making across design, retail and leasing mix, activation, branding and marketing. Our collaborative process has been refined over the last decade to efficiently create meaningful alignment for project teams.

We work with project teams to translate your market positioning, value proposition or vision into an Experiential Overlay. This overlay defines precincts and identifies and describes distinctive moments within the onsite experience. We identify the key attributes of each touchpoint supported by best practice inspiration to guide design teams.

We translate customer insights into meaningful and tangible actions that can be taken by your team to improve satisfaction and engage your community. Informed by industry benchmarks, we can identify opportunities for your place, or portfolio, to set itself apart from the rest – as well as deliver key social sustainability reporting metrics.