Client
DLign
Sector
Mixed-use
-
Our Service
- Customer Research
- Stakeholder Engagement
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Profiling future audiences to enable transformation
Quantitative and qualitative audiences insights designed to inform the market positioning of this groundbreaking transformation from mall to new neighbourhood for localised living.
What we did
Brickfields Consulting was engaged to profile the future audiences of the Decarie Square development in mid-town Montreal. The project aims to transform a traditional retail mall into a new mixed-use neighbourhood to support localised lifestyles.
Our team delivered quantitative and qualitative customer research to understand the aspirations and values of future residents and visitors. The insights provided were designed to inform the brand positioning for the project which was delivered by by Studio Ongarato.
